According to EqualOcean, on February 23, Guangzhou Wanglaoji Big Health Industry Co., Ltd.（王老吉大健康产业有限公司）held a collaborative exchange event with Saudi Arabia’s Aiduke International Holding Co., Ltd.（沙特艾杜克国际控股有限公司）in Riyadh, the capital of Saudi Arabia. During the event, the two parties signed a trade cooperation agreement and officially unveiled the "WALOVI" brand identity and Arabic-language product packaging tailored for overseas markets. This milestone marks a critical step in Wanglaoji’s internationalization strategy within the Middle East.
As a pivotal economy in the Middle East, Saudi Arabia boasts a population exceeding 36 million (including approximately 300,000 Chinese residents) and a per capita GDP nearing $30,000. Driven by its "Vision 2030" initiative, the country’s consumer market continues to expand, with beverage demand showing steady growth. By selecting Saudi Arabia as a strategic hub, Wanglaoji aims to penetrate high-potential markets across the Middle East and North Africa (MENA), further amplifying its global brand influence.
Aiduke, a leading Saudi supply chain service provider with two decades of local expertise, offers comprehensive solutions spanning customs clearance, logistics, B2C delivery, and channel integration. The company has established partnerships with over 50 domestic distribution channels and supported multiple Chinese enterprises. Leveraging its nine overseas warehouses, 20,000+ square meters of storage capacity, and localized supply chain capabilities, Aiduke will facilitate Wanglaoji’s rapid entry into mainstream Saudi channels, including supermarkets, convenience stores, and restaurants. This collaboration will jointly drive sales and brand development for Wanglaoji herbal tea across Saudi Arabia and the broader Middle East. The first batch of products is expected to reach Saudi consumers within one month of the agreement’s signing.
To align with Middle Eastern cultural preferences, Wanglaoji introduced Arabic-language packaging alongside its globally designed "WALOVI" logo. The acronym WALOVI integrates three core concepts: Value, Origin, and Vivid vitality, reflecting the brand’s 190-year heritage and health-centric philosophy. The logo has already secured registrations in China, the EU, Japan, the UAE, and other key markets. Since its debut in Guangzhou, China in 2023, this logo has been successively launched in major overseas markets such as Milan in Italy, Bangkok in Thailand, Los Angeles in the United States, and Paris in France.
At the signing ceremony, Li Xiaojun, Party Secretary and Chairman of GPHL, emphasized that this partnership exemplifies the group’s proactive response to China’s Belt and Road Initiative and its commitment to global expansion. "The synergy between Wanglaoji and Aiduke will unlock Saudi Arabia’s market potential and serve as a gateway to the broader Middle East," he stated. "GPHL will provide robust support in legal compliance, market penetration, and brand promotion to ensure Wanglaoji’s confident growth in the region and beyond."
With the phased rollout of the "WALOVI" identity across major global markets, Wanglaoji is accelerating its transformation into an internationally recognized brand. Moving forward, GPHL plans to leverage Saudi Arabia as a strategic hub to extend its reach into North Africa and Europe, promoting the cultural legacy of herbal tea and China’s vision for health-oriented beverages worldwide.
Picture source: Wanglaoji