Unitree Robotics expands overseas market by leveraging the advantages of cross-border e-commerce platform
On March 10, Unitree Robotics opened an official store on the cross-border e-commerce platform Alibaba AliExpress, listing multiple products and marking them with the Big Save logo. This is not the first time that products related to "Six Hangzhou Tigers" have been listed on AliExpress. Previously, the official co-branded controller of "Black Myth: Wukong" and AR glasses Rokid have been sold well in many overseas countries through AliExpress.
Unitree Robotics was founded in 2016, focusing on the independent research and development, production, and sales of high-performance general-purpose legged/humanoid robots and dexterous robotic arms for consumer and industrial use.
Data shows that in just a few years, Unitree Robotics has rapidly occupied the global market by virtue of its technological breakthroughs in the field of quadruped robots. Currently, the shipment volume of Unitree Robotics's quadruped robots accounts for 60%-70% of the global shipment volume of quadruped robots, and its business scope covers more than half of the countries and regions around the world.
A report released by GGII shows that in 2023, the global sales volume of quadruped robots was approximately 34,000 units, a year-on-year increase of 76.86%; the market scale was CNY 1.074 billion, a year-on-year increase of 42.95%. The quadruped robot market is in a stage of rapid growth and is expected to embrace greater development space in the future.