DreamSmart Officially Enter the Middle East Market

Consumer Discretionary, Automotive Author: EqualOcean News Editor: Yiran Xing, Wanqi Xu Apr 14, 2025 02:03 PM (GMT+8)
DreamSmart

On April 13, DreamSmart, a Chinese techonology company, in collaboration with Geely Automobile, held a new product launch event in Dubai, making their foray into the Middle East market with a full-ecosystem product layout.

On the same day, DreamSmart released multiple products targeting overseas markets in Dubai. These included smartphone models such as the Meizu 21 series, Meizu Note 22 series, Meizu Mblu 21, Meizu Mblu 22 Pro, and the AI phone Meizu Lucky 08. There were also smart wearable products like the smart glasses StarV Air2 and StarV View, as well as the smart ring StarV Ring2. Currently, DreamSmart's products are being sold in more than 30 countries and regions across Asia-Pacific, Latin America, the Middle East, Central Asia, Europe, and other areas.

In recent years, the Middle East region has introduced a series of policies in the fields of science and technology industries and the digital economy to encourage innovation and international cooperation. Dubai's proposed D33 Economic Agenda aims at digital transformation, advanced manufacturing, and the innovative economy sector. It will strengthen cooperation with China in areas such as artificial intelligence, clean energy, and intelligent infrastructure projects.

In the field of intelligent cockpits, at the beginning of March 2025, DreamSmart the Flyme full-ecosystem overseas strategy at the global tech event MWC 2025. In March, the number of vehicle models equipped with DreamSmart's Flyme Auto increased by 310,000. The total sales volume of cooperating vehicle models exceeded 910,000, ranking first in the industry in terms of the number of new users for six consecutive months. Currently, Flyme Auto has been integrated into 23 vehicle models of multiple brands including Geely, Lynk & Co, and Galaxy.