Roborock, a Chinese smart appliance R&D and manufacturing company, announced its intention to list on the Main Board of the Stock Exchange of Hong Kong. The funds raised will be mainly used for international business expansion, product R&D and diversification, leveraging advantages of the global capital market to optimize capital structure, shareholder base, and financing channels.
Founded in Beijing in 2014, Roborock specializes in the development and production of intelligent cleaning robots and other smart appliances. Its first product launched in 2016, and the company went public on the STAR (Sci-Tech innovAtion boaRd) Market of the Shanghai Stock Exchange in February 2020. Roborock’s products are now available in over 230 countries and regions, with North America as its core overseas market. By the end of 2024, Roborock had achieved a 57% market share in North America.
In 2025, despite strong revenue growth this year, Roborock has seen a decline in net profit. The Q1 financial report shows that the company posted revenue of CNY 3.428 billion, up 86.22% year-on-year; net profit attributable to shareholders was CNY 267 million, down 32.92%; and adjusted net profit was CNY 242 million, down 29.28%.
(Source: Roborock 2025 Q1 Financial Report)
According to a research report from Tianfeng Securities, the decline in gross margin of core products was mainly due to intensified market competition and Roborock’s expansion of product price ranges to meet diverse consumer needs. The larger year-on-year drop in overseas gross margin was mainly attributed to increased tariff costs.
Roborock's decision to list in Hong Kong is a strategic move to mitigate risks from high U.S. tariffs and strengthen its global strategy. North America remains the company’s key market, but substantial changes in China–U.S. tariffs have increased costs in overseas markets. Therefore, Roborock urgently needs to build an overseas supply chain to avoid high U.S. tariffs on Chinese goods. Establishing this overseas supply chain requires significant U.S. dollar funding. Listing in Hong Kong will help Roborock directly access USD/HKD financing, reduce currency conversion steps, lower debt repayment costs amid the depreciation of CNY, and support overseas acquisitions and supply chain expansion.
Additionally, a Hong Kong listing will help Roborock attract more international investors, enhance global brand influence, improve overseas capital turnover efficiency, and strengthen risk resilience.