Alibaba.com "Stock-up Sprint" event recently kicked off, drawing a large number of U.S. buyers eager to "snap up" Christmas goods. On the first day (June 3), orders for Christmas-related products surged by more than 50%, with popular festive items like accessories seeing a year-on-year increase of over 120%. Toy products, often used as Christmas gifts, saw a sixfold increase in orders compared to last year.
In the wake of U.S. tariff reductions, international investment bank Goldman Sachs previously forecast that "China's exports will boom in the next 90 days," with "Frontrunning" becoming the key term. Traditionally, May and June are the off-season for foreign trade, but the recent tariff cuts have created a window period of at least 90 days. As a result, U.S. companies are experiencing strong purchasing demand, and Christmas stock preparations are now happening three months ahead of schedule, turning the off-season into a peak season.
Alibaba.com has also launched its largest June promotion, helping businesses seize opportunities during the peak season. Notably, there are no entry requirements for this promotion, so even newly joined businesses can immediately participate in "Stock-up Sprint" and tap into U.S. traffic. According to a person in charge at Alibaba.com, the promotion will continue until early August, covering the entire tariff window period, with more foreign trade businesses encouraged to sign up.