Recently, Chinese lemon tea brand Ningji Lemon Tea announced a strategic partnership with CP Group, a leading multinational corporation based in Thailand. The collaboration will focus on supply chain management, product development, and market expansion.
Under the agreement, CP Group will provide high-quality raw materials and logistics support to help Ningji enhance its product competitiveness. This partnership marks a key step for Ningji in building a global supply chain system. Previously, Ningji secured investment from ByteDance and Tencent.
As part of its international strategy, Ningji first entered the Hong Kong market to test its overseas capabilities. Within one year, it opened 15 stores in Hong Kong, becoming one of the top mainland tea chains in terms of store count. Ningji has also signed franchise agreements covering Malaysia, Singapore, Australia, and Cambodia, with plans to accelerate its presence in Indonesia, Vietnam, Thailand, Japan, and New Zealand.
The strategic cooperation with CP Group will support Ningji in further penetrating the Thai and Southeast Asian markets. CP Group offers a broad retail network, a mature supply chain system, and extensive local market expertise across the region. With these resources, Ningji can fast-track its international store expansion while reducing entry barriers and operational risks.