Chinese electric vehicle manufacturer XPENG Motors has officially launched the XPENG X9 in Indonesia on June 26, with a starting price of IDR 990 million. Additionally, the right-hand drive version of the XPENG X9 will begin local production in Jakarta in July, marking the commencement of XPENG's first overseas localized manufacturing project in Indonesia.
XPENG entered the Indonesian market in early 2025. PT Sinar Eka Selaras Tbk (ERAL), a subsidiary of the Erajaya Group, became XPENG's exclusive agent (ATPM) in Indonesia. XPENG plans to introduce two models for the Indonesian market: the mid-size SUV G6 and the seven-seat luxury MPV X9. For production, XPENG has partnered with Handal Indonesia Motor (HIM), which will be responsible for the local assembly of the G6 and X9 models.
Indonesia, alongside Thailand, is a rapidly growing market for electric vehicle sales in Southeast Asia and a key focus for Chinese car manufacturers expanding overseas. According to the Indonesian Automotive Industry Association, new energy vehicle sales in Indonesia are expected to increase by more than 43,000 units in 2024, a 150% year-on-year growth. Currently, 19 electric vehicle brands, including Chinese brands like BYD, WULING Motors, and Chery, are present in the Indonesian market. In 2024, despite entering the market only a year prior, BYD has achieved a 36% market share, with sales reaching 15,000 units, leading the Indonesian new energy vehicle market.
Local production will significantly enhance market response efficiency, providing more customized smart electric solutions for Indonesia and surrounding regions, accelerating technology adoption, and fostering equitable access to innovation, creating a win-win situation.
In addition to Indonesia, XPENG's global expansion also accelerates in other countries. From January to May, XPENG ranked first in overseas sales among Chinese new energy vehicle brands in nine countries, including Ireland, the Netherlands, Denmark, Norway, Finland, Portugal, Belgium, Singapore, and Israel. As of June, XPENG has expanded to over 40 countries and regions worldwide.