The Shanghai Municipal Commission of Commerce announced that to assist enterprises in exploring international markets, Shanghai plans to organize 1,388 enterprises to participate in 101 overseas exhibitions in the second half of the year, with a total expected exhibition area of 15,000 square meters.
This participation plan focuses on cutting-edge industrial sectors such as high-end manufacturing, digital economy, biomedicine, and green energy, while also covering Shanghai's traditionally strong foreign trade industries including light industrial products, textiles and apparel, machinery equipment, building materials and hardware, food and agricultural products, and automotive parts. Data shows that in the first half of this year, Shanghai organized 445 enterprises to participate in 104 overseas exhibitions, with a total exhibition area of 6,157 square meters.
Recently, the Shanghai Municipal Government has been actively promoting a "government facilitation + market operation" model, aiming to pave an efficient channel for enterprises to "go global in groups". Compared to the high costs and risks enterprises previously faced attending exhibitions alone, the government-led group model offers significant advantages: On one hand, the government not only leads the delegations but also provides subsidies for booth fees, effectively reducing the burden on enterprises; on the other hand, the government has meticulously selected 15 overseas exhibitions that align with the demands of Shanghai's advantageous products and key industries and have strong enterprise participation interest. It organizes enterprises to exhibit or visit these shows through unified group delegations. During the exhibitions, specialized promotions, client visits, and institutional exchanges will also be conducted to showcase corporate brand images and enhance product recognition and influence.
Beyond government support, the "go global in groups" model itself brings tangible benefits to enterprises. Collective participation by enterprises from the same industry commands greater attention from local governments, leading to more support in areas like visa processing, booth construction, and client resource sharing. Simultaneously, enterprises presenting themselves as integrated industry chains possess stronger bargaining power than those acting individually. Currently, the model for Chinese enterprises going global is shifting. It is moving away from passively chasing exhibitions in the past towards, with active government platform-building and group organization support, more effectively securing orders and boosting international exposure through exhibitions, gradually building a normalized ecosystem for global expansion.