ANTA (安踏) has officially become the global strategic partner of ZXMOTO (张雪机车), celebrating the motorcycle brand's recent WSBK championships by simultaneously launching a co-branded sports apparel and footwear collection.
ANTA (安踏) recently announced a partnership with ZXMOTO (张雪机车), officially becoming its global strategic cooperative brand. Moving forward, ANTA (安踏) will accompany ZXMOTO (张雪机车) as it competes in top-tier global racing events. This collaboration stems from a shared spiritual resonance between the two Chinese brands regarding innovative breakthroughs, the pursuit of excellence, and expanding onto the global stage.
With a brand vision centered on "bringing Chinese motorcycles to the world," ZXMOTO (张雪机车) focuses on high-performance products and autonomous engine research and development. In March this year, ZXMOTO (张雪机车) captured a double championship in the WorldSSP category at the WSBK Portugal round, becoming the first Chinese independent brand to secure a victory in this category. From May 16 to 17, during the Czech round, ZXMOTO (张雪机车) secured its fifth round championship of the season, further elevating the international tournament influence of China's high-end motorcycle brands.
Marking the debut of their collaboration, ANTA (安踏) and ZXMOTO (张雪机车) have simultaneously rolled out a co-branded sports footwear and apparel series. The design inspiration for this series is derived from the 820RR racing motorcycle that propelled ZXMOTO (张雪机车) to victory at the WSBK Portugal round, integrating elements such as the "Champion Red" livery, the winning "No. 53" number, and streamlined chassis contours, while embedding athletic attributes like lightweight feel and breathability into the apparel tailoring and fabric engineering. The co-branded collection will officially launch on June 2 across platforms including Douyin, Tmall, JD.com, Dewu, and Xiaohongshu.