WALOVI（王老吉）, the herbal-tea and botanical-beverage brand operated by Guangzhou Wanglaoji Health Industry, has launched its international headquarters in Singapore as it expands its Southeast Asia business.
The headquarters was unveiled on August 24 at a Singapore event hosted by Guangzhou Pharmaceutical Holdings. WALOVI said the operation will coordinate brand promotion, channel management and customer service, while exploring overseas processing and local bottling models. It is also intended to support global business coordination, industrial acquisitions, cross-border fund management and international talent recruitment.
At the August 24 event, WALOVI signed strategic agreements with Nanyang Technological University and Baosteel Packaging（宝钢包装）covering brand and market research and Southeast Asia supply-chain collaboration. On August 25, it signed a separate channel-cooperation agreement with Singapore retailer Sheng Siong（昇昇食品）at the 16th Guangdong–Singapore Cooperation Council meeting.
The move builds on WALOVI’s existing localisation efforts. The company has previously said that a canned-drink production line in Malaysia was undergoing testing and that it planned to explore bottling capacity. Its collaboration with Baosteel Packaging is designed to draw on the packaging company’s regional manufacturing footprint, potentially reducing reliance on finished-product shipments from China. These plans, however, remain supply-chain initiatives rather than announced production projects in each market.
Guangzhou Wanglaoji Health Industry is a wholly owned subsidiary of Guangzhou Baiyunshan Pharmaceutical Holdings（白云山）, the Hong Kong- and Shanghai-listed healthcare group controlled by Guangzhou Pharmaceutical Holdings. WALOVI has expanded beyond its core herbal-tea drinks to include a wider range of health and botanical beverage products, while promoting WALOVI as its international brand identity.
For WALOVI, Singapore is a base for organising an already developing regional push rather than a first entry into overseas markets. The company said Vietnam, Cambodia and Malaysia were among its faster-growing Southeast Asian markets in the first half of 2026, although those figures were company-reported export-pickup data rather than market-sales data.
The new headquarters gives WALOVI a more formal structure for managing the elements that determine whether a consumer brand can build repeatable overseas business: product adaptation, local supply, retail access and brand investment. Its agreements with a research institution, a packaging partner and a Singapore retail group address different parts of that chain, but their commercial impact will depend on subsequent execution.
For Chinese consumer brands, the significance lies less in a headquarters address than in whether regional operations can turn distributor-led exports into a locally supported business. WALOVI’s Singapore platform gives it a vehicle to coordinate that transition across Southeast Asia, while keeping local production and channel expansion subject to market-by-market validation.
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