Consumer Staples Author：EqualOcean News Updated 2 hours ago (GMT+8)

ANTA Sports Products Limited（安踏体育用品有限公司）completed its acquisition of a 29.06% stake in PUMA SE on October 7, paying €1.5055 billion in cash to Artémis SAS, the investment company of the Pinault family. The transaction makes ANTA PUMA’s largest shareholder and gives the Chinese sportswear group a significant stake in a major European brand, while leaving PUMA independently governed.

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ANTA said it had received the required regulatory approvals and met the customary closing conditions. The company will seek appropriate representation on PUMA’s Supervisory Board, but said it has no current plan to make a takeover offer. It also pledged to respect PUMA’s sporting heritage, brand identity, corporate culture and autonomy.

The deal, agreed in January, is part of ANTA’s “single-focus, multi-brand, globalization” strategy. ANTA said it would share its experience in retail, operations and multi-brand management as a long-term shareholder. The two companies have not disclosed specific joint initiatives or financial targets arising from the investment.

ANTA, founded in 1991 and listed in Hong Kong in 2007, operates brands including ANTA, FILA, DESCENTE, KOLON SPORT, JACK WOLFSKIN and MAIA ACTIVE. It is also the largest shareholder in Amer Sports, whose portfolio includes Arc’teryx, Salomon and Wilson. PUMA, headquartered in Herzogenaurach, Germany, sells products in more than 120 countries and employs about 20,000 people.

The investment comes as PUMA works through a business reset. Its 2025 sales fell 13.1% in reported euro terms to €7.30 billion, and net loss attributable to shareholders reached €645.5 million. PUMA has set a goal of returning to the top three global sports brands. ANTA’s chief executive and PUMA’s leadership have both framed the new shareholder relationship as support for that strategy.

For ANTA, the transaction expands its role in the global sportswear industry through a substantial shareholding in a European brand. The outcome will depend on how the companies work together while PUMA retains independent management and brand control. ANTA’s experience across a portfolio of brands may offer useful capabilities, but any commercial benefits remain to be demonstrated.

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