EO Intelligence Report -- Retail Paid Membership in China and U.S.

Consumer Staples Author: Butao Wang Jun 28, 2019 05:23 PM (GMT+8)

Contributors-

Editor-

Pages61

CopyrightEqualOcean Intelligence

Download For Free

Introduction

The use of paid membership reveals a shift in the concept of retail business services. At the same time, paid members who have a higher expectation in goods and services will also force companies to evolve.

Highlights

Ideally, retailers can consider the following three indicators to measure the effectiveness of paid memberships: Penetration, conversion, and renewal rates
The key to continually attracting consumers to pay and renew their membership is providing valuable goods and services over the long-run
Amazon (founded in July 1995) first launched their Prime membership in the US market in 2005, becoming the leader in paid membership for integrated e-commerce platforms. Amazon launched in China in October 2016
Since 2015, Chinese retail companies that have explored the localized paid membership model are still in their infancy
After more than three years of exploration, the development of China's retail paid membership is still in its infancy, and retail companies are now exploring the localization of paid memberships

1 Overview of retail paid membership
2 Business logic behind paid membership
3 Definition and related concepts of retail paid membership
4 Mechanism of retail paid membership
5 Design principles of retail paid membership
6 Paid membership as a way of monetization in the retail industry
7 Development and Applications of Retail Paid Membership in China and the United States
8 Development of retail paid membership in China and the United States
9 Five applications of retail paid membership in China and the United States
10 Typical Enterprises of The Application of Retail Paid Membership in
11 China and the United States
12 Costco
13 Sam’s Club
14 BJ’s
15 Amazon Prime
16 Alibaba’s 88VIP
17 JD.com’s PLUS
18 Suning.com’s SUPER Membership
19 Bianlifeng’s Super Membership
20 Similarities and Differences between Chinese and American Retail
21 Paid Membership and Future Trends Within the Industry