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Podcast

Podcast Marketing, A Useful Tool for Companies Going Overseas

Podcasts offer a cost-effective marketing channel with lower production costs compared to video ads and a more intimate communication style, leading to stronger brand loyalty. Therefore, more and more brands are leveraging podcasts for "voice" marketing, with examples such as Giada, Nike, Levi's, and Louis Vuitton using podcasts to engage with consumers and build brand awareness. Compared with Chinese market, the overseas market presents broader room for podcast marketing.

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Sector Expertise

Technology

China is on its way to becoming one of the most influential technological powers in the world, maintaining its leadership in Artificial Intelligence (AI), AIoT, big data, robotics, AR/VR, quantum computing and other industries. What are the significant impacts and investment opportunities this will bring?
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Consumer

With a country of more than 1.4 billion people, China is one of the world's most flourishing consumer markets, where global brands are growing and outperforming. How to understand the diversity of the Chinese consumer market? How to unleash the potential of the consumption upgrade in China?
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Healthcare

With the growing rate of China's aging population and health service demands, the Chinese government accelerates the coordinated reform of medicine and the healthcare system. In recent years, healthcare-related projects have begun to explore tremendous opportunities to move into the realm of venture capital.
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Automotive

In recent decades, China's automotive industry has stepped up its efforts to explore global markets. It has become an increasingly prominent global innovation force in the new energy and autonomous driving field. What are emerging trends in China's auto market? Who are the fast-growing automotive players?
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