EqualOcean’s first online webinar about China’s livestreaming unveiled the tricks of China's live e-commerce. Here is what you cannot miss about the webinar held on June 17.
On June 17, a few weeks after the research report ‘China’s Livestreaming Market: Depicting the New Normal’ was published, EqualOcean held an online webinar under the same topic. This time we gathered speakers from diverse backgrounds, including e-commerce industry, key opinion leader (KOL) and government-backed cross-border business to create additional knowledge synergies about livestreaming.
In this follow-up article, we will walk through the key topics discussed by our guest speakers. Check out the clips below.
Selected clips
Business models
Live-streaming marketing: China vs US vs UK
Impact on industry chain
Q&A 1
Are there any cases of misleading product/service reviews by influencers? Is there an ecosystem of trust among influencers?
Q&A 2
Do you think KOL/KOC will be more international in the coming days during this specific period?
Q&A 3
What are the most popular categories on Duoduo Live? What is the key differentiator of Duoduo Live?
Feel more interested in this topic? Watch the full webinar here.