Consumer Staples Author：Yue Liu Editor：Luke Sheehan Aug 20, 2020 03:00 AM (GMT+8)

The epidemic and the complex and changeable domestic and foreign environment brought heavy losses to the apparel industry.

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In the first half of 2020, Heilan Home realized operating income of CNY 8 billion, a year-on-year decrease of 24.43%. Net profit attributable to shareholders of listed companies was CNY 947 million, a year-on-year decline of 55.42%. The net cash flow from operating activities was CNY 881 million, a year-on-year increase of 76.79%. Affected by the epidemic, the firm's operating income and profitability in the first quarter were significantly affected. 

Since 2011, Heilan Home has layout traditional online stores but continuously sought breakthroughs and innovations in new retail channels in recent years. Since the first half of 2020, the company has engaged in live broadcasts in addition to intensifying its publicity in video media. As a result, online sales increased by 40% over the same period last year.

Engaged in brand management, supply chain management, and marketing network management, Heilan Home claimed that in the second half of 2020, it would continue to deploy in digital and new retail and strive to complete annual sales aims.