Consumer Discretionary Author：张莹方 Mar 04, 2021 04:20 PM (GMT+8)

The online fitness firm has appointed CFO positions and posted director of investor relations positions on multiple hiring channels.

keep

According to the Chinese media platform Sina Finance and economics, on March 4, Keep, is looking to rush for an IPO in the US as soon as 2Q 2021.

As per an insider from the company, at the end of 2019, Keep had experienced a capital chain crisis. Since then it has carried out layoffs and business adjustments and sought out the financing crisis. At the same time, the company has strengthened the supervision of internal staff to promote data quality. 

Keep is a mobile fitness tool product with a community attribute. Chinese enterprise information query system, Tianyancha shows that keep has completed a total of eight rounds of financing, worth over USD 600 million. Investors include GGV Capital, Tencent, Hillhouse Capital and Bai Bertelsmann Asia Investment Fund.

According to the official data released by Keep, as of February 2021, the total number of Keep's users has reached 300 million, the number of daily active users has reached 6 million and the number of monthly active users has reached 40 million. Relying on users and traffic, Keep continuously optimizes online sports content, and establishes a live interactive team including course designer and live coach.

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