Communication Author: Enoch Gao, Tzuhsuan Tang Editor: Luke Sheehan Dec 08, 2021 10:03 PM (GMT+8)

The Twitter-like platform completed its secondary listing on December 8, 2021.

Sina Weibo

Weibo, known as China's 'answer to Twitter,' is a social media platform allowing its users to create, discover and distribute content. With USD 314 mn in net income and 521 mn of MAUs in 2020, Weibo raised USD 385 million in the Hong Kong IPO on December 8, 2021.

  • A Twitter-esque social media platform, Weibo is among the most popular brands in China's 2C Internet space. 

  • Weibo generates the lion's share of its revenue from advertising and marketing services. 

  • Since 2015, Weibo has remained profitable for six consecutive years. 

  • While the company exhibits solid financial performance, its revenue growth and net profit margin have decreased since 2019. 

  • Weibo's business model is massively exposed and highly susceptible to political risks.

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