Chinese Upgrades Fashion and Lifestyle Business to Drive Omni-channel Growth

Consumer Staples Author: Yiru Qian May 10, 2022 12:21 PM (GMT+8) has determined to position itself as an all-channel retail platform  has made big progress in 3Q 2020.

Chinese e-commerce giant (JD:NASDAQ) has upgraded its fashion and lifestyle business to a new format called “The J Shop”, covering the categories of apparel, lifestyle, cosmetics, sports, luxury watches and more.

The J Shop is officially available on JD’s mobile app from May 9, which mainly focuses on young consumption groups. It provides online scenarios complementing a fashionable lifestyle with a redesigned browsing visual experience, quality service and interactive shopping experience. 

Based on JD’s digital intelligent social supply chain and product quality control ability, The J Shop has set strict standards for the selected products to guarantee a superior shopping experience.

It brings together the world’s top brands, most popular products, limited editions, as well as gift sets and C2M (Consumer to Manufacturer) products. As an open ecosystem, the newly launched J Shop will bring in more categories and brands in the future to serve the omnichannel model. is set to actively leverage its strengths in digital and technology, supply chain and service capabilities to integrate online and offline scenarios by aggressively expanding its brick-and-mortar reach.

“We also hope to work with more partners and professionals to create more growth value of the industry and jointly drive the development of online and offline retail to a higher quality,” said Carol Fung, a Senior Vice President of and President of JD Fashion and Lifestyle business group.