The first day's report of Jingdong 618 Shopping Festival shows that within 10 minutes of the opening, the turnover of Xiaomi, Midea, Haier, Lenovo, Apple, Honor, Gree, Huawei, Sony, Asus, Siemens and other brands broke USD 15 million. "Mobile phones, air conditioners, dumplings, infant milk powder and toys" became hot search terms.
Jingdong 618 (Chinese:京东618 购物节) is a national online shopping carnival in China. 18 June is Jingdong's shop day, so every year on this day Jingdong will launch a series of major promotions to celebrate and attract consumers.
Specifically, among electronic products, the turnover of Apple and Xiaomi mobile phones broke CNY 100 million in 1 second; the turnover of Vivo, Huawei, Glory, OPPO, One Plus, Motorola(Chinese:摩托罗拉), Nubia (Chinese:努比亚), Hisense, Nokia and Philips mobile phones increased by 200% year on year; the turnover of tablet computers increased by more than 100% over the same period last year, among which the realme tablet computer launched for the first time this year was sold out in 5 minutes.
Among home appliances, the turnover of medium and high-end home appliances increased by more than 8 times compared with last year, and the turnover of new home appliances exceeded the turnover of the whole day last year within 5 minutes.
Within 10 minutes, the turnover of new air conditioners, game TVs, inverter and silent hob sets and air fryers exceeded last year's full-day turnover; the turnover of refrigerator and washing machine sets and self-cleaning floor sweepers exceeded the turnover of the whole month last year; the turnover of radio frequency beauty apparatus increased by more than 10 times year on year; and the turnover of heated water purifier increased by more than 4 times from the same period last year.
With the arrival of International Children's Day, the turnover of seven children's clothing and footwear brands such as Balabala (Chinese: 巴拉巴拉) and 361 degrees (Chinese: 361度) increased by more than five times compared to last year. More and more parents are looking for safe and shock-absorbing shoes and bags that are more suitable for their children's growth and development.
It is worth mentioning that the overall turnover of the entire beauty category increased by 90% year on year. Lancome, Estee Lauder, LaMer, Guerlain, Yves Saint Laurent and over 20 other brands saw their turnover grow by over 100% compared to last year.
In the first 10 minutes of Jingdong 618 shopping festival, the number of new luxury products in Jingdong's new department store increased by 156% compared to last year, and the turnover of new products grew by 200% quaeter-on-quaeter. The turnover of top luxury brands such as Bulgari, Celine, Givenchy and Loewe was four times higher than the daily turnover.