China Approves 67 New Games without Big Names

The third batch of 67 titles was approved by the National Press and Publication Administration on July 12, including Bilibili (BILI:NASDAQ; 9626:HK), YOOZOO Interactive (SZ:002147) and ZQ Game (SZ:300052).

Tencent (0700:HK) again failed to make the list, and titles by another rival NetEase was also absent.

Industry practitioners said that the game approval will become "normalized", which will benefit small and medium-sized game companies and re-bound the market confidence.

Tencent-backed mobile gaming developer iDreamsky’s Eternal Return was among the titles that won approval. Other titles included ByteDance Ltd.’s role-playing mobile game Crystal of Atlan and Bilibili Inc.’s F.I.S.T.: Forged In Shadow Torch for PC and consoles.