KOKOLU completes a pre-A round of financing of millions of dollars, making home life more convenient with 100% eco-friendly materials.
Environmental protection, express delivery
KOKOLU, a sustainable lifestyle brand, recently received a pre-A round of financing of millions of dollars. Over the past six months, KOKOLU has completed three rounds of financing from Uphonest Capital, QF Capital and a first-tier American fund, totaling nearly USD 10 million.
And the brand also denoted that it had plans to launch a new round of financing, mainly for sales promotion, brand marketing, production R&D and team building.
Founded in 2018 and entering the U.S. market in 2021, KOKOLU focuses on apparel, footwear and home furnishings made from sustainable and environmentally friendly materials. The innovation of KOKOLU products lies in 100% sustainability in apparel and footwear.
In September this year, KOKOLU will also launch a sweatshirt made of coffee grounds and jade powder fiber on its official website, sources said. And in the future, its product line will be further extended to men's and children's apparel and home furnishings, according to the company.
At present, KOKOLU mainly relies on its official website to establish a DTC channel in line with the habits of overseas consumers, and mainly uses KOL to expose and spread the brand on social media platforms.
According to the company, it plans to open offline flash stores in New York, Los Angeles and Hawaii to make users able to feel the brand's core value deeply. At the same time, KOKOLU will adopt the strategy of interpreting online and offline traffic to create a more solid private domain traffic to improve user stickiness and repurchase rate.
In the future, KOKOLU also plans to layout into the Chinese market for O2O marketing activities. Shenzhen and Shanghai will be the first two stops for offline flash stores, while KOKOLU hopes to use mini programs as a carrier to build consumer communities.