Technology Aug 03, 2020 12:30 PM (GMT+8) · EqualOcean
On August 3, Alipay announced that customers can search brand names on Alipay's front page to get direct access to mini-programs of those brands. Subdivision services provided by brands can also be found there. Up to now, nearly 400 brands, such as KFC, Starbucks (SBUX:NASDAQ) and Uniqlo(06288:HKEX, 9983:TYO ), have commenced on the 'brand direct' function. Mini-programs had an average of 40% rise in click intraday. Customers now have multiple channels to acquire services and products besides using Taobao （淘宝）, Meituan （美团） and ELEME （饿了么）. After more brands joining the platform, Alipay is likely to occupy a non-ignorable portion in online retail services.

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