Automotive Dec 21, 2020 07:43 PM (GMT+8) · EqualOcean
On December 21, Chang'an Automobile released a brand-new "uni exclusive pet powder plan" through live broadcast on "uni cloud pet fan pan", in order to deepen marketing innovation and enhance users' rights and interests. Among them, uni-k, the second model in the uni series of Changan Automobile, will become the first car to realize the "co creation mode". According to the new "uni exclusive favorite powder plan", the uni series of Changan Automobile hopes to realize some user level "products are up to you", "communication is up to you", "rights and interests are up to you", "playing method is up to you": "The product is up to you" means that fans can decide their uni-k. Not only meet the personalized needs of users, but also provide users with the opportunity to participate in the design of vehicles, and the vehicles designed by users also have the opportunity of mass production. "Communication is up to you.". Through the "K zone" section of Changan gravitation app, Changan Auto lets its fans decide to broadcast the topic every week, and makes the fans become the "communication ambassador" of uni. At that time, engineers will conduct live connection, face-to-face communication with users, answer questions and listen to suggestions. "The rights and interests are up to you.". In addition to uni's existing services, it will also launch an upgraded version of gravity partner program to open uni's broker mode, so as to obtain better experience and value through sharing channels. "It's up to you to play.". Uni, where to play on the 21st, who to go to All will be decided by fans within a certain range.