Dec 23, 2020 04:33 PM (GMT+8) · EqualOcean
In December 23rd, Tmall international joint rookie officially launched the first cross-border direct mail perfume route in China and Europe. During the "double dawn" period, perfume in Europe is issued daily. The first mock exam of the perfume route in Europe and China not only enriched the single mode of imported perfume mainly relying on sea transportation, but also provided a more convenient cross border logistics plan for the popular "minority perfume". Different from the big brand of "commercial fragrance", the personalized "minority fragrance" is being favored by the younger generation of consumers. On tmall global platform, the rising momentum of "xiaozhongxiang" consumption is obvious. As of November, this year's "minority fragrance" consumption has doubled.

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