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The Overlooked 120 Million Consumers
Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.
Oct 29, 2025 05:24 PM
Research
Consumer StaplesChina’s Food and Beverage Industry in Search of Methods to Shrink its Carbon Footprints
Maotai Group: it will carry out in-depth cooperation with Mengniu Group in ice cream and other fields
EqualOcean Weekly Hotspots Series (8/17-8/22)
Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.
Aug 22, 2025 11:25 AM
Meituan's Food Delivery Brand Keeta Launches in Qatar, Plans to Enter Brazil in Months
On August 19 (local time in Qatar), Keeta, the international food delivery brand under Chinese tech and retail giant Meituan, officially launched in Doha, the capital of Qatar. This marks another layout of Keeta in the Middle East market following its entry into Saudi Arabia.
Aug 20, 2025 06:44 PM
MSCI's rating was upgraded and Mengniu's ESG rating was upgraded to "BBB"
Mengniu Dairy: revenue of 45.91 billion yuan and net profit of 2.95 billion yuan in the first half of the year
CICC: Mengniu's medium-term operating profit margin may be improved to maintain the "outperforming industry" rating
Mengniu Dairy: Revenue Falls 5.80% YoY to CNY 37.53 Billion in 1H 2020