Consumer Staples Aug 09, 2021 09:18 AM (GMT+8)
On August 9, 2021, the cross-border tide play digital IP "gravity planet gravistar" announced that it had completed an angel round of financing of nearly 10 million yuan, which was exclusively invested by Qingsong fund.
Gravity planet is a tide play digital brand launched by Shenzhen zhuoye creative Co., Ltd. the company was founded in 2019, mainly developing tide play consumer electronics for young people around the world, and is committed to creating a cross-border tide play digital IP that is popular all over the world. Huang Yong, its founder and CEO, said that this round of financing will be mainly used for new product development, team building, brand promotion and content creation.
Zhang Fang, partner of Qingsong fund, said that through long-term research on consumer tracks, it was found that the global traditional 3C market has been occupied by first-line brands for many years, but the design of these products converges and is more popular, which can not meet the personalized aesthetic needs of young people, especially z-generation groups such as E-sports circle, second-dimensional circle and model game hand circle.
"Resolutely do not do the golden mean and lovely style, and adhere to the extreme of this sci-fi mecha style." Huang Yong regards "how cool and how to play" as the brand concept of gravity planet. But at the same time, he also believes that relying on cool appearance alone is obviously not enough. In addition to the risk of being copied from design ideas, products that lose content support will make consumers aesthetic fatigue sooner or later.
"What gravity planet wants to build is not just a technology company, but a cultural export company with development ability. The core resources and future value must be copyright." Huang Yong said that after the form of IP worldview, the element of "science fiction mecha" will be integrated into consumer life bit by bit.
This text is a result of machine translation.