Chongqing Xinte automobile launches new models, new brands and new products together with new investment partners

On August 12, Chongqing Xinte automobile released a new enterprise strategy, hoping to integrate industrial chain resources in a light way in the dock mode and become the representative of "new forces" in car making. Meanwhile, Chongqing Xinte automobile announced the completion of a new round of financing, and Shanghai Hemu Technology Co., Ltd. became a new investor. Dock mode mainly covers four ports: R & D, manufacturing, service and users: R & D port, independent and joint R & D in parallel, using the advantageous resources of mature industrial chain to shorten R & D cycle and reduce R & D cost; Manufacturing port, flexible selection of OEM production according to market distribution and factory capacity, so as to shorten production preparation time; Service port, four levels of stores are planned to encourage fast sinking in the mode of flash store and supermarket store, close to the user's life circle, and establish diversified service stations by separating sales from service. User port, establish DTC mode to combine online operation with offline experience, and establish CDP user big data platform to analyze user needs, so as to realize full digital marketing. At the press conference, Chongqing Xinte automobile's new electric travel brand "electric house" was officially released, positioned as a cost-effective pure electric life collection store for young users. The first model of the brand is "young guangxiaoxin", a gateless four seat pure electric scooter in cross-border cooperation with animation IP crayon Xiaoxin. The product was also officially launched at the press conference. The new car has launched two models, S400 and L400, with the manufacturer's guide prices of 59800 yuan and 65800 yuan respectively, and the endurance mileage of NEDC is 402km.