Bao'an, China: net profit in the first half of the year was 680 million yuan, a year-on-year increase of 403%

How Chinese "Alpha Male" Short Dramas Conquered the World

The First Move of the U.S. Postal Service on Cross-Border E-commerce After Trump

"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.

A Letter to the Go Global Pioneers of 2025

Rational science as the shield for global expansion, Chinese culture and philosophy as the sword, Forging the foundation for Chinese enterprises' global success.

2025: New Approaches to Global Traffic Acquisition

From impulsive decision-making to systematic analysis, traffic acquisition in cross-border e-commerce, content creation, and global gaming is no longer just a numbers game—it has become a battle of precision and efficiency. As traditional traffic operation strategies lose effectiveness, companies expanding overseas face a key challenge: how to achieve the highest conversions with the lowest cost.

Global Expansion Battle: The International Advances of BYD, United Imaging, and Trip.com

For those new to the outbound business, the term "going global" might be somewhat misleading. "Going global? Is it just foreign trade? What exactly does it mean?" This article will move beyond vague discussions and delve deeper into the path Chinese enterprises take when expanding overseas.