Jingdong fashion home business group released a new investment promotion plan, and the standard of registered capital decreased by 90%

On September 1, JD fashion home business group released a new investment promotion plan, which launched eight measures from the three dimensions of cost reduction, efficiency improvement and experience protection, including reducing deduction of advertising incentive fund, reducing entry threshold, simplifying entry process, resource strengthening, new merchant training, service provider support, logistics front-end of key merchants and exclusive operation guarantee. The new investment promotion scheme aims to create a complete set of service solutions for new businesses from entering, opening to operation incubation, so as to attract more high-quality and diversified businesses to settle quickly, further meet the diversified needs of consumers and improve the richness of goods. The scheme specifically includes: reducing the deduction with one hand and lowering the threshold with the other, so as to help new businesses settle in "zero burden" as far as possible; The investment promotion review link of beauty and skin care category is cancelled. After completing the application information and passing the review, the contract can be signed directly, and the store can be opened in 3 working days at the fastest; Launch a series of white papers such as the white paper on the 90 day growth of new businesses and the hundred questions and answers for the cold start of new businesses; Provide logistics front linkage for key businesses, establish a special logistics project team to realize one-to-one service, and establish standard communication processes at the operation level in the pre, middle and post links introduced by suppliers.