Consumer Staples Sep 15, 2021 12:53 PM (GMT+8) · EqualOcean
Dada group has reached strategic cooperation with perfect diary. According to the cooperation agreement, JD home, the real-time retail platform of dada group, will deeply cooperate with perfect diary in commodity management, digital marketing, user refined operation and performance optimization, and provide omni-channel solutions. Dada express will provide real-time performance services. According to the official introduction, up to now, more than 160 perfect diary offline stores have been launched, Jingdong home, covering more than 100 counties, districts and cities in China. Next, the two sides will jointly create more customized marketing IP activities and formulate differentiated marketing strategies based on product and user needs.

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