Sep 16, 2021 05:14 PM (GMT+8) · EqualOcean
According to the news on September 16, the Tianyan search advertisement appeared in many cities such as Shanghai and Beijing, focusing on the new brand value proposition from multiple scenes of work, life and business: use Tianyan search before important decisions. From "checking the company, the boss and the relationship" to "using Tianyan to check before making important decisions", which means that Tianyan's positioning for itself is changing from a domestic leading business query platform to a "preferred platform to improve decision certainty" that can meet the different segmentation needs of the three scenarios of "business, work and life". Behind the change of brand proposition, tianyancha is committed to connecting with more users and creating a new national brand image. According to the first research report on the development of China's business inquiry in 2021 released by iResearch consulting, in addition to effectively reducing the "information asymmetry" in business transactions, tianyancha can also improve the effectiveness of risk avoidance for users' decision-making. At present, there are more than 300 million users. In the view of insiders, the competition in the business query industry is becoming increasingly fierce, and various brands are facing instrumental involution. Tianyancha takes the lead in focusing on application scenarios in the industry with a farsighted and forward-looking vision, which can break through obstacles and obtain "consumers' active attention". In the rich and complex information society, brands make the content "feel gained" when transmitting ideas.

This text is a result of machine translation.