Consumer Staples Sep 23, 2021 06:40 PM (GMT+8) · EqualOcean
On September 23, tmall held a new brand strategy conference. Blow Xue, vice president of Alibaba group, said that the survival rate of the new brand is one of tmall's core strategies. Tmall announced the launch of the incubation plan for potential new brands, which plans to invest 10 billion in five years and focus on incubating 2000 potential new brands.
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