Consumer Staples Oct 15, 2021 10:06 AM (GMT+8) · EqualOcean
On October 15, Naixue's tea, the first bookstore in Beijing - Tsinghua Nanmen Pro store, officially opened. According to the person in charge of Naixue's tea, Naixue bookstore is an innovative interpretation of "reading space" in the new tea industry. According to reports, Naixue Tsinghua Nanmen Pro store is designed with the theme of books to provide consumers with a "tea + reading" social space. On the product line, the store provides four categories of tea, coffee, baking and snacks, and displays thousands of books for consumers to read. The person in charge of Naixue's tea said that before the official opening on October 15, the store held college students' youth reading club, Naixue members' quiet reading day and other activities. In October 2020, Naixue's tea cooperated with brand magazine to build a one month "flash" Naixue bookstore in Shenzhen, Guangzhou and Shanghai with the theme of "Naixue tea daily".

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