The market growth and consumption upgrade demand are key drivers for China's enhanced tea economy. However, businesses will find it to be a blessing and a curse.

Itinerating products might only bewilder customers for HeyTea, exploring AI store only costs more for Nayuki. Differentiation competition and supply chain management are the two strategies for Nayuki and HeyTea to dive into. 

To create “a third space” for coffee drinkers—neither the home nor the office. Starbucks suffered rout in tea business, but provide an idea for China tea-drinks brands.

Smart entrepreneurs tout their innovative products, designs and experiences, in a way they redefine customer values, in a way they might ignore something really matter. Food safety is the basic line.

Naixue’s Tea tends to be fast rather than slow when it comes to fundraising, while in the inverse way when luring customers. The company insists on being isolated from investors and diving into the careers.

In China, the market is much more booming but also way more fierce.