Shiseido group and Tencent reached global strategic cooperation

The Overlooked 120 Million Consumers

Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.

An Initial Assessment of Market Entry Opportunities in Central Asia

Over the past three years, Central Asia has been moving beyond its traditional role as a resource-dependent region and is emerging as a new growth market attracting attention from multiple industries.

EqualOcean Weekly Hotspots Series (8/17-8/22)

Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.

Meituan's Food Delivery Brand Keeta Launches in Qatar, Plans to Enter Brazil in Months

On August 19 (local time in Qatar), Keeta, the international food delivery brand under Chinese tech and retail giant Meituan, officially launched in Doha, the capital of Qatar. This marks another layout of Keeta in the Middle East market following its entry into Saudi Arabia.

EqualOcean Weekly Hotspots Series (8/10-8/15)

Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.