Consumer Staples, Communication, Healthcare Jan 14, 2022 04:19 PM (GMT+8) · EqualOcean
As the Spring Festival of renyin is approaching, McDonald's China has prepared a series of delicious food and activities with the theme of Spring Festival and invited customers to celebrate the festival together. McDonald's China, together with Shanghai art film studio, has created a national style advertising film with traditional ink as the creativity, and launched nearly 10 new year limited delicacies including hamburgers, snacks, desserts and drinks, including plum dried vegetables and cured chicken leg burger inspired by Chinese traditional delicacies, spicy crayfish thick shrimp cake burger, red bean double skin milk flavor series, etc. Zhang Jiayin, CEO of McDonald's China, said, "This Spring Festival, we joined hands with the world-renowned shanghai art film studio to perform 'ink McDonald's'. In addition, we also released customized Zodiac stamps for the year of the tiger in cooperation with China Post and wechat red envelope cover with the theme of the year of the tiger. McDonald's China hopes to provide beauty for the community during the festival through this series of Chinese and Western cuisine, classic and innovative experience Taste and cohesion. During the Spring Festival last year, Mai Le's highly praised "family love delivery" service will also be upgraded on January 19 to meet the needs of consumers to deliver good wishes to their relatives and friends under the "new normal of the Chinese New Year" in an innovative way. " In addition to Shanghai, the offline activities of "annual flavor of beauty out of the circle" have successively landed in 13 cities such as Beijing, Guangzhou, Shenzhen, Chengdu and Wuhan. Through the unique light and shadow interactive experience, they bring customers McDonald's new year delicacy and good wishes.
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