Yum China: appoint Huang jinshuan as the first chief customer officer and Wang Tao as the general manager of KFC

The Overlooked 120 Million Consumers

Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.

An Initial Assessment of Market Entry Opportunities in Central Asia

Over the past three years, Central Asia has been moving beyond its traditional role as a resource-dependent region and is emerging as a new growth market attracting attention from multiple industries.

EqualOcean Weekly Hotspots Series (8/17-8/22)

Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.

YUMC: Digital Order and Food Delivery Business Boosts Sales in 3Q 2020

Yum China performed well in the third quarter as the catering industry was still working its way through a trough.

YUMC's Revenue Down 11% YoY in 2Q2020, of Which KFC Falls 10%

"Although the COVID-19 has brought uncertainty to the company's business, YUMC's footprint is expanding," said Joey Wat, the CEO of YUMC.