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Unpacking Japanese E-commerce:The Overlooked 120 Million Consumers
Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.
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On May 11, the National Bureau of Statistics of China released data showing that in April 2026, the national Consumer Price Index (CPI) rose by 1.2% year-on-year, an increase of 0.2 percentage points from the previous month, with the month-on-month figure turning from a decline to a rise. The moderate recovery of the CPI was primarily driven by the dual impact of surging energy prices and an explosion in travel demand during holidays.
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