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Chinese Jewelry's Enterprises Journey to Go Global
26-year-old Xiaolin plans to marry his girlfriend of five years, and purchasing gold and silver jewelry is an essential part of the wedding preparations. When he went shopping, he was shocked to find that the prices of gold and silver jewelry had skyrocketed. A ring he liked last year had already increased in price by 17% this year.
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In 2023, CHAGEE expanded with over 2,000 new stores, and plans to open another thousand this year. In April, they signed tennis star Zheng Qinwen, successfully leveraging a crucial Olympic marketing window. CHAGEE has quickly become the "lucky star" of the tea beverage industry, capturing everyone’s attention.
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