GMEELAN

Chinese Restaurant Brands Going Global: What Keeps Customers Coming Back After the Opening?

How long can the queues outside a brand’s first overseas store last? And how many customers drawn in by the novelty will become regulars? For Chinese restaurant brands expanding internationally, opening a store is only the beginning of the challenge of building a local business and retaining customers.

DYU Raises Nearly CNY 100 Million in Pre-B Round to Expand Overseas Retail and Smart-Mobility Products

DYU（大鱼智行）, a Chinese electric-bike and smart light-mobility company, announced on September 10 that it had completed a Pre-B funding round of nearly CNY 100 million. Tongxin Capital（同鑫资本）led the round, with several other institutional investors participating. The proceeds will support product development, AI capabilities, international brand building and supply-chain improvements.

Anjoy Foods Plans USD 74.25 Million Indonesia Joint Venture to Expand Local Production

Anjoy Foods Group（安井食品）has approved a joint venture to establish food production and sales operations in Indonesia, with the two partners committing combined cash contributions of at least USD 74.25 million. The board approved the proposal on September 9, according to a company announcement dated September 10.

Haier Signs Four-Year UEFA Champions League Partnership to Strengthen Global Brand

Chinese home-appliance group Haier（海尔）announced a global partnership with UC3 in Berlin on September 3, becoming an official partner of the UEFA Champions League from the 2027/28 through 2030/31 seasons. The agreement also covers the UEFA Super Cup, UEFA Youth League Finals and UEFA Futsal Champions League Finals, extending Haier’s sports marketing portfolio as it seeks stronger connections with consumers internationally.

SHEIN Shares Fall Nearly 10% in Hong Kong Trading Debut

SHEIN（希音）began trading on the Hong Kong Stock Exchange on September 1 under ticker 00625. The China-founded online fashion retailer opened at its HK$48.56 offer price before falling to an intraday low of HK$43.72 in early trading, nearly 10% below the issue price.