Baibu
A textile trading mobile e-commerce platform
Baibu, founded in December, 2013 and headquartered in Guangzhou, is a textile trading mobile e-commerce platform. Established by Zhao Zhenhong, the company has received financings from Source Code Capital, Yunqi Capital, Chengwei Capital and so on. Rivals that have direct and indirect competition with Baibu globally include Huafu Fashion, Youshupai, etc.
Is the U.S. TikTok the biggest opportunity for going global in 2024?
TikTok, a short-video social platform under ByteDance, made its debut in May 2017 and has since become a global phenomenon with over 1 billion active users worldwide.
Jan 16, 2024 06:05 AM
Temu Unleashed: A Journey of Skepticism, Revelation, and the Quest to Redefine E-commerce
Temu's triumph is a one-of-a-kind success story, impossible to replicate. Beyond the pursuit of "becoming Temu," there's a fervent hope for a reshaped global e-commerce landscape.
Jan 06, 2024 12:16 PM
KingCamp: Comfort with Nature
In an era where outdoor leisure activities have gained unprecedented popularity, KingCamp has emerged as a beacon of innovation and quality. In a recent conversation with KingCamp, EqualOcean delves into the myriad facets of its meteoric rise to prominence within the fiercely competitive outdoor gear industry, exploring its strategies, challenges, and visions.
Dec 19, 2023 09:13 AM
Amiro: Revitalize Beauty Through Science
In recent years, home beauty devices have emerged as one of the most robust and rapidly growing categories in the small home appliance market. Between 2019 and 2022, sales of beauty and body devices on traditional e-commerce platforms like Tmall (Chinese: 天猫) and JD.com (Chinese: 京东) in China grew from RMB 7.6 billion to 11.9 billion, with a compound growth rate of 16.35%.
Dec 04, 2023 06:10 AM
EqualOcean Founding Partner Yuanpu Huang: Long China, a New Playbook in New Era
On November 10, Yuanpu Huang, the Founding Partner EqualOcean, was invited by China Creation Ventures (CCV) to give a speech on Long China, a New Playbook in New Era in English. He believes that Go Global will be the opportunity of the times for Chinese companies. Here we present the edited transcript.
Nov 12, 2023 09:16 PM
How did MINISO Open over 2,000 Stores After Eight Years of Going Global?
In February of this year, Miniso's first flagship store in China opened on Chunxi Road in Chengdu, and the Miniso Fragrance Museum also officially opened. In the same month, at the Miniso Global Brand Strategy Upgrade Conference held in Guangzhou, Chairperson Ye Guofu(叶国富) proposed the goal of becoming a global "super brand" and striving to become "the world's number one in the industry".
Nov 12, 2023 05:24 PM
Basketball Strategy and Internationalization of Peak Sports
During the 2021 Tokyo Olympics, a hot search of ‘marathon bronze medalist wearing Peak’ attracted attention, so Peak(匹克), a Chinese sports brand established for more than 30 years, became a hit again.
Nov 11, 2023 01:50 PM
GoGlobal Insights: 18 Chinese Companies Exploring African Opportunities
Africa has a population second only to Asia and a youthful demographic structure. For a long time, its potential has been underestimated by Chinese overseas enterprises and entrepreneurs.
Oct 31, 2023 04:48 PM
Entering the ‘10,000-Store Era’, Will Mixue’s Overseas Development Go Smoothly?
‘I love you, you love me, Mixue Ice cream and tea…’ was a tune that was all the rage on the streets and social media in 2021. With its simple, brainwashing commercial song, Mixue(蜜雪冰城) seems to have advanced from the most obscure player in the new tea drinks to a well-known national brand overnight.
Oct 28, 2023 09:28 PM
Global Local Life Services: Following China or Carving Their Own Path?
EqualOcean's "Overseas Insights in 7 Questions" series invites members of the EqualOcean GoGlobal Committee of 100 (GGC100) to share their experiences and insights in various overseas markets and industry sectors, providing firsthand value and unique revelations for those interested in going global.
Oct 24, 2023 10:54 PM
As a Century-old National Brand, Can Shanghai Jahwa Expand into Global Markets?
In the 1990s, with a large amounts of foreign capital entering China, the Chinese market became a competitive arena for international beauty and daily chemicals giants such as Procter&Gamble, Unilever and L’Oréal, and Shanghai Jahwa(上海家化), which was in the ascendancy at the time, also attracted attention. In 1991, Shanghai Jahwa entered into a joint venture with the SC Johnson & Son Inc. and set up Shanghai Lumax Johnson Cosmetics Company.
Oct 16, 2023 11:18 AM
A Review and Outlook on the Overseas Expansion of Chinese Pet Food Industry
In August this year, the Asia Pet Expo in Shanghai set a new record in scale, with nearly 30,000 brands participating, and over 40% of them being first-time exhibitors. Against the backdrop of economic downturn and declining birth rates, the pet industry has emerged as a resilient and growing sector in consumer markets.
Oct 12, 2023 04:11 PM
Furbulous: Smart Pet Products Win the Favor of US and European Pet Owners
As an emerging smart pet product brand, Furbulous set the record for pet product crowd funding on Indiegogo at over 800 thousand dollars last year. In the year of its founding(2022), Furbulous successfully raised angel-round funding. This year, it again received strategic funding.
Oct 07, 2023 05:15 PM
An Entrepreneur and Her New Journey to Globalization
In 2023, Li Shuang, the "staff No.1" of Yiou and former vice president of Yiou, graduated from HSBC Business School of Peking University and joined EqualOcean led by Huang Yuanpu, a global business think tank. She assumed the role of partner, responsible for external business affairs and internal organizational operations.
Sep 21, 2023 05:40 PM
From OEM Factory to Renowned Brand: How Greenworks Achieved a Step-by-Step Leap
In February, garden machinery manufacturer Greenworks(格力博)went public on the Shenzhen Stock Exchange, sparking industry interest in this company, primarily known for its lawnmowers. While lawnmowers might be unfamiliar to most Chinese, they are a household staple for middle-class families with spacious homes in Europe and the United States.
Sep 15, 2023 01:20 AM
Chinese Coffee Brands Need a "Green Transformation" to Go Global
Sep 13, 2023 12:56 PM
ATRenew: Taking Proactive Steps Integrating ESG into Circular Economy
The recycling specialist, as an essential component of its 'circular economy' business model, diligently pursued a reduction in the intensity of its carbon emissions, exemplifying a steadfast dedication to environmentally sustainable practices.
Sep 11, 2023 09:00 AM