Getui is a Beijing-based third-party push notification service provider.
Getui is founded in 2010 by Fang Yi, a serial entrepreneur who started his entrepreneurial career in 2005. The company previously released Gexin, a free messaging tool recorded 17 million users by 2013. Like other phonebook-based messaging services, Gexin was trapped in development dilemma after the release of Tencent’s dominating IM app WeChat. The company then pivots its business focus to push notification and rolled out the namesake product Getui in March 2012.