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The Overlooked 120 Million Consumers

Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.

China's Instant Retail Goes Global

China's platform giants are no longer just shipping goods overseas—they’re exporting entire delivery ecosystems. From food to fresh groceries, from algorithms to rider fleets, the “instant retail” model is going global, landing on the streets of Riyadh, London, and São Paulo.

EqualOcean Weekly Hotspots Series (6/15-6/20)

Overview: 1.WeRide Signs Tripartite Agreement with Uber and Dubai's RTA 2.Cainiao Opens New Overseas Warehouse in Canada to Accelerate Global Supply Chain Expansion 3.Transsion Reportedly Establishes Mobility Division 4.China's Hot Pot Brand, BANU, Plans to List on the Hong Kong Stock Exchange 5.Foshan Haitian Flavouring and Food Co Ltd Lists on HKEX

The Next Trillion-Dollar Market in Latin America

On April 11, the U.S. waived import tariffs on Chinese consumer electronics, highlighting China’s 3C exports. While this provides short-term relief, Latin America, with its growing population and digitalization, is poised to become the next major market for 3C brands, potentially exceeding USD 100 billion by 2028, with opportunities in Mexico, Brazil, and Argentina.

Perfect Timing: Chagee Bridges the Cultural Gap in the U.S. Tea Market

On April 17, Chagee rang the opening bell on Nasdaq. The IPO was priced at USD 28 per share, raising USD 411 million and giving the company a valuation of USD 5.139 billion. While the world grapples with escalating U.S. tariffs and ongoing trade tensions, companies continue to pursue U.S. listings. Amid the standoff between China and the U.S. over tariffs, Chinese new-style tea brand Chagee proceeded with its IPO in the U.S. as planned.

China’s “Dark Cuisine” and Southeast Asia’s Wealth Code

In recent years, China’s food and beverage industry has sped up its overseas expansion, with Southeast Asia as a key market. Among the top destinations, Malaysia and Indonesia stand out for their large populations, active economies, and cultural diversity, attracting many Chinese brands.

The “Dilemma of Fawning over Foreign Cultures” of CHAGEE: Strategic Disorientation behi

The First Move of the U.S. Postal Service on Cross-Border E-commerce After Trump

"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.

Din Tai Fung and the Globalization of Chinese Cuisine

Recently, the announcement that Din Tai Fung would be closing all its locations in the Beijing area has sparked widespread discussion within the industry. However, in stark contrast to adjustments in the domestic market, this Taiwanese xiaolongbao (soup dumpling) brand, founded in 1958, continues to enjoy overwhelming demand in overseas markets.

Pinduoduo's Relentless Pursuit of Agriculture: Who Will Win Together?

"Ban" Cannot Hinder Temu's Continued Surge

The Billion-Dollar European Caviar Business, Now Disrupted by China

In the kitchen of a Michelin three-star restaurant in Beijing, the chef carefully opens a tin of black "treasures." Each translucent caviar pearl inside is immensely valuable, with prices reaching as high as 10,000 RMB per kilogram. Yet this "black gold" caviar does not come from the Caspian Sea or the Volga River. Instead, it originates from Quzhou, Zhejiang, China. This seemingly impossible fact marks a silent revolution in the Chinese caviar industry.

Chinese tea beverages are experiencing a resurgence in Thailand

As the domestic market becomes increasingly saturated and competitive, many Chinese brands are venturing into Thailand in search of new growth opportunities. Among them is the Chinese tea beverage brand, NaiXue.

Mexicans Who Can’t Afford Tacos Flock to Chinese Restaurants

As Mexico's iconic tacos become a luxury due to soaring food prices, Chinese cuisine is emerging as a popular and affordable alternative for the local. Inflation in Latin America, exacerbated by the pandemic and geopolitical tensions, has turned traditional meals into a financial burden, with the price of cilantro in Mexico quadrupling. Meanwhile, Chinese restaurants, by localizing their supply chains and catering to local palates, are gaining traction.

CHAGEE Eyes U.S. IPO Amid Go-Global Push

In 2023, CHAGEE expanded with over 2,000 new stores, and plans to open another thousand this year. In April, they signed tennis star Zheng Qinwen, successfully leveraging a crucial Olympic marketing window. CHAGEE has quickly become the "lucky star" of the tea beverage industry, capturing everyone’s attention.

Chinese Jewelry's Enterprises Journey to Go Global

26-year-old Xiaolin plans to marry his girlfriend of five years, and purchasing gold and silver jewelry is an essential part of the wedding preparations. When he went shopping, he was shocked to find that the prices of gold and silver jewelry had skyrocketed. A ring he liked last year had already increased in price by 17% this year.

“Riding the Wave: Chinese Trendy Toys Expanding into Southeast Asia?

On July 5th, POP MART opened its first LABUBU IP-themed store in Bangkok, Thailand. On its opening day, sales surpassed 10 million RMB. Recently, a Thai princess was spotted in China with her bodyguard, who carried a LABUBU ‘Pain Bag.’ These impressive achievements mark the official establishment of the Chinese trendy toy giant in the Southeast Asian market.

Betting on Indonesia: TikTok E-commerce Expands into Local Services

Recently, it has been reported that TikTok is quietly testing local services in Indonesia and Thailand. According to informed sources, some fortunate users have already encountered carefully designed group-buying deals in their feeds, primarily focusing on dining merchants. This move has quickly attracted widespread attention and discussion in the market, especially considering TikTok’s previous experience in Indonesia’s e-commerce sector.

Chinese Cuisine Brand YGF Malatang Ventures into Brazil

“Go Global or Go Down”.A new wave of Chinese culinary expansion overseas has emerged, with an increasing number of Chinese restaurant brands stepping onto the international stage. While Southeast Asia and Europe and America remain primary territories for Chinese cuisine abroad, Latin America, the farthest from China, also eagerly anticipates the arrival of Chinese restaurant brands, longing to experience the unique charm of Chinese cuisine.

Is the U.S. TikTok the biggest opportunity for going global in 2024?

TikTok, a short-video social platform under ByteDance, made its debut in May 2017 and has since become a global phenomenon with over 1 billion active users worldwide.