
Kidswant
Chinese new family Omni channel service provider
Kidswant, founded in July, 2009 and headquartered in Nanjing, is a China's new family omnichannel service provider. Established by Xu Weihong, Shen Wei, Wu Tao and Shen Hui, the company has received financings from Hillhouse Capital, Warburg Capital, Wanda Group and so on. Rivals that have direct and indirect competition with Kidswant globally include Baby Tree, Redbaby, Mia, Zulily, Baby, etc.
China's Instant Retail Goes Global
China's platform giants are no longer just shipping goods overseas—they’re exporting entire delivery ecosystems. From food to fresh groceries, from algorithms to rider fleets, the “instant retail” model is going global, landing on the streets of Riyadh, London, and São Paulo.
Jul 28, 2025 11:55 AM
EqualOcean Weekly Hotspots Series (6/15-6/20)
Overview: 1.WeRide Signs Tripartite Agreement with Uber and Dubai's RTA 2.Cainiao Opens New Overseas Warehouse in Canada to Accelerate Global Supply Chain Expansion 3.Transsion Reportedly Establishes Mobility Division 4.China's Hot Pot Brand, BANU, Plans to List on the Hong Kong Stock Exchange 5.Foshan Haitian Flavouring and Food Co Ltd Lists on HKEX
Jun 20, 2025 11:51 AM
The Next Trillion-Dollar Market in Latin America
On April 11, the U.S. waived import tariffs on Chinese consumer electronics, highlighting China’s 3C exports. While this provides short-term relief, Latin America, with its growing population and digitalization, is poised to become the next major market for 3C brands, potentially exceeding USD 100 billion by 2028, with opportunities in Mexico, Brazil, and Argentina.
Apr 30, 2025 07:17 PM
China’s “Dark Cuisine” and Southeast Asia’s Wealth Code
In recent years, China’s food and beverage industry has sped up its overseas expansion, with Southeast Asia as a key market. Among the top destinations, Malaysia and Indonesia stand out for their large populations, active economies, and cultural diversity, attracting many Chinese brands.
Apr 07, 2025 03:46 PM
The First Move of the U.S. Postal Service on Cross-Border E-commerce After Trump
"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.
Feb 21, 2025 08:19 PM
Pinduoduo's Relentless Pursuit of Agriculture: Who Will Win Together?
Nov 25, 2024 12:20 PM
Chinese Jewelry's Enterprises Journey to Go Global
26-year-old Xiaolin plans to marry his girlfriend of five years, and purchasing gold and silver jewelry is an essential part of the wedding preparations. When he went shopping, he was shocked to find that the prices of gold and silver jewelry had skyrocketed. A ring he liked last year had already increased in price by 17% this year.
Aug 20, 2024 05:17 PM
Is the U.S. TikTok the biggest opportunity for going global in 2024?
TikTok, a short-video social platform under ByteDance, made its debut in May 2017 and has since become a global phenomenon with over 1 billion active users worldwide.
Jan 16, 2024 06:05 AM
Temu Unleashed: A Journey of Skepticism, Revelation, and the Quest to Redefine E-commerce
Temu's triumph is a one-of-a-kind success story, impossible to replicate. Beyond the pursuit of "becoming Temu," there's a fervent hope for a reshaped global e-commerce landscape.
Jan 06, 2024 12:16 PM
Amiro: Revitalize Beauty Through Science
In recent years, home beauty devices have emerged as one of the most robust and rapidly growing categories in the small home appliance market. Between 2019 and 2022, sales of beauty and body devices on traditional e-commerce platforms like Tmall (Chinese: 天猫) and JD.com (Chinese: 京东) in China grew from RMB 7.6 billion to 11.9 billion, with a compound growth rate of 16.35%.
Dec 04, 2023 06:10 AM
EqualOcean Founding Partner Yuanpu Huang: Long China, a New Playbook in New Era
On November 10, Yuanpu Huang, the Founding Partner EqualOcean, was invited by China Creation Ventures (CCV) to give a speech on Long China, a New Playbook in New Era in English. He believes that Go Global will be the opportunity of the times for Chinese companies. Here we present the edited transcript.
Nov 12, 2023 09:16 PM
GoGlobal Insights: 18 Chinese Companies Exploring African Opportunities
Africa has a population second only to Asia and a youthful demographic structure. For a long time, its potential has been underestimated by Chinese overseas enterprises and entrepreneurs.
Oct 31, 2023 04:48 PM
Global Local Life Services: Following China or Carving Their Own Path?
EqualOcean's "Overseas Insights in 7 Questions" series invites members of the EqualOcean GoGlobal Committee of 100 (GGC100) to share their experiences and insights in various overseas markets and industry sectors, providing firsthand value and unique revelations for those interested in going global.
Oct 24, 2023 10:54 PM
A Review and Outlook on the Overseas Expansion of Chinese Pet Food Industry
In August this year, the Asia Pet Expo in Shanghai set a new record in scale, with nearly 30,000 brands participating, and over 40% of them being first-time exhibitors. Against the backdrop of economic downturn and declining birth rates, the pet industry has emerged as a resilient and growing sector in consumer markets.
Oct 12, 2023 04:11 PM
From OEM Factory to Renowned Brand: How Greenworks Achieved a Step-by-Step Leap
In February, garden machinery manufacturer Greenworks(格力博)went public on the Shenzhen Stock Exchange, sparking industry interest in this company, primarily known for its lawnmowers. While lawnmowers might be unfamiliar to most Chinese, they are a household staple for middle-class families with spacious homes in Europe and the United States.
Sep 15, 2023 01:20 AM
Globalization in a New Era: How Investors Weigh the New Capabilities of GoGlobal Companies
On August 30, the livestream series "EqualOcean Globalization Channel" invited Mr. Tao Yangfeng, Executive Director of 01VC(零一创投), to share the new trends in Chinese companies' overseas expansion and the new capabilities they possess, receiving enthusiastic feedback.
Sep 08, 2023 09:32 PM
Can Youngor Find the Motivation to Go Global for a 'Second Venture'?
Ningbo Youngor Group, commonly known as Youngor(雅戈尔), is a prominent Chinese conglomerate primarily engaged in the clothing sector. Founded in 1979 and headquartered in Ningbo, Zhejiang, the company has gradually expanded its operations beyond textiles to include fashion, real estate, finance, and cultural creativity.
Aug 25, 2023 06:06 PM
Preview on Reports | The Global Reputation of Chinese Brands Embraces Accelerated Growth
Under the background of "promoting high-level opening up to the outside world", EqualOcean will release the "TOP50 GoGlobal Brands in China, 2023" report at the "GoGlobal 100 Forum" in Shanghai in November 2023, and elect the leading goglobal brands in various industries. It will also interpret and analyze their development status, practices and development trends, and sort out the industry chain of goglobal businesses.
Aug 21, 2023 10:34 AM