Pinduoduo's Rival Jingxi: Orders Increase by 84% QoQ

Consumer Staples Author: Yue Liu Editor: Luke Sheehan Sep 18, 2020 04:20 PM (GMT+8)

Pinduoduo, Jingxi, and Taobao Special Edition are in fierce competition.

Image credit: EqualOcean

On September 18, Jingxi, a social e-commerce platform backed by JD.com, announced the publication of its one-year transcript. Since its launch on September 19, 2019, Jingxi has deployed 183 industrial belts, helping more than 1,000 merchants achieve sales of more than CNY 10 million.

70% of Jingxi's users are from Tier 3-6 cities, and these users bring nearly 60% of orders. In the second quarter of 2020, Jingxi stated that the number of orders from users in sinking emerging markets increased by 84.2% from the first quarter.

During the '618 Festival,' Jingxi's daily orders exceeded 10 million. There were over 1,000 merchants on the platform, with sales exceeding CNY 10 million. It sold 800,000 tons of agricultural products and 6 billion factory products. Besides, Jingxi launched more than 10,000 traceable live broadcasts, and the order volume increased by 5.3 times. At the same time, Jingxi also introduced a large number of social games to attract consumers to participate, with a total of over 1 billion participants.