Having achieved remarkable performance in multi-brand operation, Anta plans to further strengthen its layout in the future.
On March 26, Anta Sports released its full-year 2023 performance announcement. According to the announcement, the group achieved a revenue of 623.56 billion yuan in 2023, a year-on-year increase of 16.2%; and a net profit of 102.36 billion yuan, a year-on-year increase of 34.9%. Among them, Anta's main brand revenue reached 303.06 billion yuan, a year-on-year increase of 9.3%, with an operating profit margin rising to 22.2%; FILA's revenue grew by 16.6%, with an operating profit margin reaching 27.6%. FILA's revenue increased by 16.6% to 251.03 billion yuan, and the sales of shoe products exceeded 10 billion yuan for the first time in 2023, with a gross profit margin of 69.0% and an operating profit margin of 27.6%. In addition, the revenue of other brands including KOLON SPORT and DESCENTE increased by 57.7% to 69.47 billion yuan.
For the management of Anta, the performance in 2023 is inseparable from the support of the multi-brand synergy operation model. Compared with many international brands, domestic consumer brands in the past often lacked experience in multi-brand management, overly relied on a single brand, and lacked risk resistance. However, Anta has proven its strength through more than ten years of diversified brand development experience. Starting from the acquisition of FILA in 2009, Anta has been continuously expanding its layout. In 2015, Anta acquired Sprandi, a sports and leisure brand in Russia and Eastern Europe, and in 2016, it invested 150 million yuan to acquire the exclusive operation, product design, sales, and distribution business of DESCENTE in China. A year later, Anta acquired KOLON SPORT, a high-end outdoor brand in South Korea, responsible for its operation and sales in China. Since then, other brands have successively joined Anta's matrix. By continuously improving the competitiveness of each brand in segmented markets and optimizing retail operation efficiency, Anta has continuously consolidated the position of each brand, helping the group achieve steady growth in the fiercely competitive sports brand market.
Against the backdrop of increasingly fierce market competition, Anta Group stated that it will continue to promote its multi-brand strategy, strengthen the position of each brand in segmented markets, and respond to market challenges. In addition, Anta will increase its layout in the global market to achieve greater development. Anta Group stated that it will continue to strengthen its position in China, North America, and Europe in the next three years, and establish a leading position in the global market in core brand areas.
In the future, Anta plans to continue to strengthen its layout in domestic and international markets, continuously optimize its multi-brand synergy operation model, respond to market challenges, and achieve greater development.