EqualOcean learned that on October 23, 2024, Florasis（花西子）, as an invited Chinese beauty brand, attended the forum titled "Forty Years Together, Seeking New Development" held in Dubai. This forum was coorganized by the Consulate General of the People's Republic of China in Dubai, the China Public Diplomacy Association, the Dubai Government Media Office, and the Dubai Chamber of Commerce. At the forum, Florasis showcased its innovative achievements in blending Chinese traditional culture with modern beauty.
From October 2024 to February 2025, Florasis will collaborate with Emaar Hospitality Group to host seasonal cultural exchange afternoon teas in the region, integrating Eastern aesthetics with afternoon tea at the Palace Hotel in downtown Dubai. Through unique products such as the embroidery collection and the West Lake series, consumers in the UAE will have the opportunity to closely experience the distinctive charm of Eastern aesthetics and the rich heritage of Chinese traditional culture.
Gabby Chen, Global Business President of Florasis, stated: "Our connection with Dubai began in 2021 when Florasis became the designated makeup brand for the China Pavilion at Expo 2020 Dubai, receiving great love from UAE consumers. On the occasion of the 40th anniversary of diplomatic relations between China and the UAE, we hope to further promote economic and cultural exchanges between the two countries through beauty products and explore the potential for Florasis's deeper development in the UAE."
In response to the growing demand for beauty products, Florasis continues to explore new opportunities in the Middle East market, providing consumers in the region with unique beauty choices from the East and a distinctive cultural experience. The appearance at the Dubai Forum marks another significant milestone in Florasis's expansion in the international market. Such international exchanges will further enhance Florasis's global visibility and influence, bringing unique beauty experiences to more consumers.
Picture Source: Xinhua News