WIA2020 | Next 50 in Global Tech: Consumer Technology

WIA2020 | Next 50 in Global Tech: Consumer Technology

WIA2020 | Next 50 in Global Tech: Consumer Technology

Consumer Staples, Communication, Consumer Discretionary Author:兰艺 Dec 09, 2020 09:55 AM (GMT+8)




CopyrightEqualOcean Intelligence

Preview Download


In this report, we research the pattern of the consumer technology market, especially focusing on enterprises with the development potential in some segmented industries, such as tourism, media & entertainment, smart home, sports & fitness, wearables, etc. We find through in-depth analysis of industry trends that the consumer technology industry is not limited to technological innovation, but also focuses on innovation of products and services centering on business models.


  • Hard technologies such consumption experience and product design. Soft technologies centering on innovative business models promote dual-way acceleration of both the online and the offline consumption.
  • The consumption industry is undergoing digital transformation, which is mainly embodied in two types of consumption enterprises.
  • The outbreak of the COVID-19 has caused the global consumer technology market to experience headwind challenges, accelerating the innovation in the industry.


  • 1 Introduction
  • 2 Highlights
  • 3 Concept of consumer technology
  • 4 Analysis on global VC investment in consumer technology
  • 5 Analysis on investment and financing in segmented industries
  • 6 Global 50 up-and-coming ConsumerTech startups
  • 7 Analysis on the tourism industry
  • 8 Analysis on the media & entertainment industry
  • 9 Analysis on the smart home industry
  • 10 Analysis on the sports & fitness industry
  • 11 Analysis of the wearables industry
  • 12 Is the future of consumer technology worth expecting?
  • 13 Appendix
About the research

EqualOcean Intelligence is the research and consulting division of EqualOcean. It provides market and investment analysis, as well as advisory services for global enterprises and public decision-makers. Widely recognized across a number of industries thanks to its service capacity and research methodology, EqualOcean Intelligence closely tracks cutting-edge technologies, applying unique frameworks and models to solve longstanding and emerging problems.

EqualOcean Intelligence's scope comprises eight major sectors: technology, consumer, healthcare, automotive, industrials, financials, communication and real estate. With over 100 experienced and qualified analysts at work, EqualOcean Intelligence is one of the few institutions delivering content in both English and Chinese, together with the requisite expertise to interpret both cultures. This rare talent mix is one of the reasons EqualOcean is widely quoted by so many top global publications.

Leveraging two major channels – EqualOcean.com and iyiou.com – and supported by a network of thousands of technology and industry experts, EqualOcean Intelligence is a highly competitive player in business analysis, in China and around the world.

Selected reportsMore
Kuaishou: On the Top of China's Short Video Market
WIA2020 | Rising Tech Stars 2020: Global & China's 100
WIA2020 | New Tech Leaders 2020: Global 50