Chang'an Automobile 2024 to accelerate entry into overseas blank markets

Recently, Changan Automobile said in a research that in 2024, it will introduce more than 7 new energy products such as Avita 11, Lumin, CD701, etc. in Southeast Asia market and complete the construction of more than 530 channel contacts; in the European market, it will introduce more than 5 new energy products such as Avita 11, Deep Blue S7, C327, etc.; and accelerate its entry into the blank markets such as Australia and New Zealand, South Africa, Israel, etc. This overseas expansion plan shows the ambition of global competition and the confidence of Chinese brands in the field of new energy through product diversification and channel expansion.

This overseas expansion plan demonstrates Changan Automobile's ambition to compete globally and its confidence in the new energy field. Through product diversification and channel expansion, Changan expects to occupy a place in the global automobile market, reflecting the international competitiveness of the Chinese brand.

As the first domestic automobile group to set up R&D branches overseas, Changan Automobile began to lay out its overseas business as early as 1991. After more than 30 years of continuous cultivation overseas, Changan Automobile has gradually walked out of a globalization development road with its own characteristics. At present, Changan Automobile has set up 73 molecular companies and 22 factories around the world, and its products are exported to 63 countries and regions, and it has established partnerships with more than 1,100 global suppliers and more than 9,300 global dealers, so it is making steady progress on the road to becoming a first-class global automobile brand.

In addition, Changan Automobile has built up a global R&D layout of "six countries and ten places" in China, the U.S., Germany, the U.K., Japan, and Italy, and has set up 16 technical research and product development centers, 17 science and technology companies, and owns an engineering team of more than 18,000 people from 30 countries around the globe, with a R&D strength of 14 out of 7 times in the evaluation of China's corporate technology centers. Its R&D strength has been ranked first in the industry in the evaluation of China's enterprise technology centers for 7 times and 14 years.

With forward-looking layout and innovation drive, today's Chang'an Automobile presents a comprehensive leap in technology, brand, product and market in multiple dimensions, especially in the two major fields of new energy and overseas, realizing steady growth and high-quality development.In 2023, Chang'an Automobile's overseas sales volume exceeded 358,000 units, a year-on-year increase of 43.9%. According to the plan, in 2024, Changan Automobile's sales volume will be 2.8 million units, a year-on-year increase of 9.7%, of which overseas sales volume will be 480,000 units, a year-on-year increase of 33.2%. By 2030, the overseas sales volume of 1.2 million units, becoming a world-class automobile enterprise.

The sea is not full of a hundred rivers, and it is the right time for the sea to accommodate a hundred rivers. From the 1.0 stage of parts export and overseas assembly; to the 2.0 stage of vehicle factory, local production and sales; to the 3.0 stage of technology export and market exchange; Changan has moved to the 4.0 stage of brand building and localization of Chinese automobile overseas, and opened the curtain of Chinese automobile brand's whole value system of going to the sea with the localization of R&D, production and sales, localization of technology, and localization of products.