EqualOcean has learned that, driven by the global digitalization wave,Shou Zi Chew（周受资）, CEO of TikTok, announced that the company will open its regional headquarters in Riyadh in the first quarter of 2025. The move aims to share Saudi Arabia's history, culture, and art with global users. This decision marks a further expansion of TikTok's presence in the Middle East, while also highlighting Saudi Arabia's increasingly important role in the global tech and digital economy.
Since its launch in 2016, TikTok has become one of the most popular short video platforms worldwide, especially among younger audiences. As its user base continues to grow, TikTok is increasing its global market expansion, with a focus on emerging markets such as the Middle East and Africa. Saudi Arabia, as the economic and tech hub of the Middle East, has become a key strategic market for TikTok's expansion. By establishing a regional headquarters in Saudi Arabia, TikTok will be able to more efficiently manage and optimize local content creation and operations, foster cross-departmental partnerships, and support local businesses in achieving their marketing goals.
Saudi Arabia has long been an important part of the global social media and digital advertising market. With high internet penetration, a large number of users are active on platforms such as TikTok, Instagram, and Twitter. As the country's youth population grows, Saudi Arabia has become one of the most promising digital markets in the world. By setting up a regional headquarters in Saudi Arabia, TikTok will be better positioned to engage and attract this massive user base.
A recent policy change in Saudi Arabia requires government entities to only sign contracts with foreign companies that have regional headquarters in the country. This move aims to encourage more international companies to establish a physical presence in Saudi Arabia, aligning with the government’s vision for economic diversification and domestic economic development. At the same time, the establishment of a regional headquarters will provide TikTok with more localized management and help strengthen its market penetration in Saudi Arabia.